|
|
| Meta-Tags |
Helpful
with Search Engines
(not for viewers) |
KeyWords
& Descriptions |
| Keywords |
Important
in 2 places |
1.
Within your Meta-Tags & Text Content
2. If you are bidding for "KeyWords" |
| Banner
Ads |
Drives
visitors from related sites |
Using
Text, Pictures of Animation new visitors are enticed to your site |
| InBound Links |
The
Importance of the largest possible inbound links helps
with Search Engine Ranking |
Landing
pages used with all ads and link exchanges allow "tight metrics'
granular results |
| Landing
Pages |
Special
Pages created to track campaign results |
If
links lead only to your home page, there is no way to track specific ad
campaigns |
